In today’s professional world, networking has become more than just a buzzword—it’s a necessary tool for personal and career growth. Yet for many, the idea of networking still conjures images of awkward small talk, forced interactions, and business card exchanges that never go anywhere. Fortunately, authentic networking doesn’t have to feel uncomfortable or staged. With the right mindset and approach, building meaningful connections can become a natural and even enjoyable part of your personal and professional life.
Whether you’re attending industry events, reaching out online, or contributing a guest post to share your expertise, the key is to approach networking with sincerity. Instead of thinking about what you can get, focus on what you can give. Authenticity stands out in a sea of superficial interactions.
Start With Genuine Curiosity
One of the easiest ways to make networking feel less awkward is to lead with curiosity. Ask open-ended questions. Learn what excites the other person, what challenges they face, or what drew them into their industry. People appreciate being heard more than they like being sold to. When you’re truly curious, you make the other person feel valued—and that’s the foundation of any lasting connection.
Instead of entering a conversation with a rehearsed elevator pitch, try simply saying something like, “What inspired you to get into this field?” That question alone can open the door to a meaningful exchange. It shifts the focus away from selling yourself and toward building rapport through storytelling and shared experiences.
Add Value Before You Ask For Anything
No one likes to feel like they’re being used. That’s why authentic networking involves offering value before asking for a favor, job referral, or collaboration. This could mean sharing an article that relates to someone’s interests, offering to connect them with someone in your circle, or giving feedback on a project they’re working on.
This principle applies whether you’re connecting online or in person. Even when you’re submitting a guest post service pitch or engaging with someone through professional content platforms, think about how your message benefits them. That simple mindset change—from “What can I gain?” to “How can I help?”—makes all the difference.
Be Present And Follow Through
One of the quickest ways to damage a connection is by failing to follow through. If you say you’ll send an article, introduce a contact, or meet up for coffee, do it. Reliability is rare, and showing up consistently builds trust over time.
When networking online, such as through LinkedIn or community forums, don’t just send connection requests and disappear. Take time to engage thoughtfully with posts, share ideas, or invite collaboration through relevant conversations. For example, many platforms have a “write for us” section where you can showcase your expertise. Taking advantage of these opportunities allows you to build credibility while naturally expanding your network.
Embrace Shared Interests Outside Of Work
Not all networking has to revolve around career goals. In fact, many of the strongest professional relationships are born from shared personal interests. Whether it’s a love of hiking, mutual appreciation for a podcast, or even parenting challenges, discovering what you have in common beyond your resume can spark authentic relationships.
This is particularly helpful when you’re trying to expand your network in unfamiliar settings. Finding those common threads makes conversation easier and less transactional. Over time, these relationships often evolve into opportunities for collaboration or mentorship that wouldn’t have been possible through traditional networking tactics.
Let Go Of Perfection
Networking often feels cringeworthy because we put pressure on ourselves to be polished, impressive, or constantly “on.” But real connection doesn’t happen when you’re trying to be perfect—it happens when you’re being real.
It’s okay to admit that you’re nervous at a networking event or that you’re still figuring things out in your career. Vulnerability, when expressed appropriately, makes you more relatable. When you lead with your authentic self instead of your highlight reel, you give others permission to do the same.
Be Consistent, Not Aggressive
Building relationships takes time. Don’t expect instant results from a single encounter or message. Instead, think of networking as nurturing a garden—you plant seeds, water them regularly, and eventually, the roots take hold. Whether it’s commenting on a connection’s work, sharing a thoughtful reply, or participating in guest posting opportunities over time, consistency is key.
When done right, networking doesn’t feel like an obligation—it becomes a rewarding way to meet people who inspire, challenge, and support you. Forget the cringe and focus on being present, helpful, and human. After all, genuine connections are built through shared purpose and mutual respect—not through sales pitches and self-promotion.